Posts Tagged ‘video marketing’

Posted on 19th August, 2010 | No Comment

Yes affiliate marketing rocks, but it’s really hard to get started. The reason is because there is a lot of competition. What you need to do is come up with methods no one else is using. It’s also hard to figure out what to do because there’s a lot of information out there. Here’s one trick that almost no one else is using.

Video marketing

No one would deny the power and popularity of video. The reason it’s so pervasive is because everyone loves it. Keeping people’s attention is so much easier using videos. So you can put this to great advantage in your affiliate marketing.

Here’s how to use videos for affiliate promotions:

  • Record your testimonial
  • Record a walk-through
  • Do an ordering video
  • Do a preview video

Testimonials

This one is super simple. Simply turn on your recorder and talk. It does not need to be polished or pro. Listening to your honest endorsement makes your viewers feel comfortable buying. And the mess-ups or mistakes just make the video more real. You can literally just press record and talk. And if you don’t want to show your face, use one of the next ideas.

Do a video walk-through

This one is a little more subtle. You’re taking the role of teacher and showing how to use the product. And while they watch you use it, they think, “I should buy that.” If the product is useful, watching the tutorial makes them want to buy it. So just make sure you’re demoing a good product.

Ordering

This could be the most powerful method of all. Record a video of yourself actually buying the product. Nothing inspires your viewers to buy like watching you do it. In the first place it acts as social proof. People will feel more comfortable buying after seeing you do it. This also makes your viewers trust you. People believe you’re giving them good advice if you take that advice yourself. And finally, it creates envy. It’s simple – you have it. Now they want it. To really cap this one off, end your video with: You’re gonna have to place your own order if you want to see the members area.

Do a preview video

This one is perfect for building up the value of what you’re promoting. In this case you record a screen share of the inside of the product. They get to see everything they’ll receive when they order. It also reduces the reservations of skeptics. It’s much easier to trust they’re getting something if they actually seen it.

You can do this!

You don’t need any special training for this. There are simple software programs that make it easy to create videos. Really, the software does all the work. So there’s no need to even think about the technical side. Just focus on the benefits:

  • Increase sales You’ll earn more affiliate commissions when you add video. Start using videos because people love them.
  • Reduce refunds Less of your commissions will be clawed back, too. Your customers will know what they’re getting into ahead of time. So less of them will ask for refunds.
  • Outdo your competitors! This is a really easy thing to do. And almost no one is doing it. So, you’ll be way ahead of the crowd.

Get started right now and take your affiliate marketing to the next level.  Affiliate marketing 2.0. Relationship ROI. Be personal. The bottom line is that if you’re not using video, you’re losing money.

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