Posted on 20th August, 2010 | 2 Comments
It’s undeniable that if you add audio to websites it will increase your results. If you’re not using audio on your sites, you’re making a mistake. Audio increases opt-ins. Opt-ins increase your sales.
Example of old way to add audio Click > watermark
What makes it so effective?
It’s not hard to figure out. The web is mostly silent. It makes your site more “human”. And makes people feel they’re dealing with a real live person. Basically, audio brings your site to life. Which fascinates greater interaction from your visitors.
Here are the benefits
Adding audio increases your profits in two ways.
- You’ll convert more visitors into buyers.
- And second you’ll save money on the sales letter.
Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. Your honest message about your product will sell better than a professional copywriter.
You’ll also get better conversions on your list opt-ins. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Put your email and name into the form and submit. A simple message like this will increase your opt-in conversions by 305% or more!
Some ways to use audio
A welcome message on your homepage. Most people abandon a website within just a few seconds. Your welcome message could make them stay when they would normally leave.
Step-by-step instructions. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.
Testimonials for your product or service. It’s good to get written testimonials. But audio testimonials are great! You can just make up written one and people know that. Using audio makes it much more believable. And that increases your results.
Sneaky trick
Something you may not have thought of is using audio for the product itself. You’ll be able to produce audio products faster than any other kind. And it still has a high perceived value. The great thing about audio products is people can take them with them on the go. Plus you can get them transcribed cheap. Then you’ve got an eBook, too – but it was easy to create!
Is adding audio hard?
It’s not hard at all. There are quite a few audio streaming software programs out there. You don’t actually have to do anything yourself. The software creates the audio button code for you. Just paste the code you copy from the software. There’s nothing else to worry about.
Summing it up
Let’s take another look at the benefits. Putting streaming audio on your site will boost all your results. You’ll get more sales. And your opt-in rate will increase. And you can use it to create products and sales letters quickly. No many people are doing this. But you’ll save a lot of time and money. Get started right now and realize instant results.
