Posts Tagged ‘email marketing’

Posted on 25th September, 2010 | No Comment

Suffering From a Little List? … Or Worst Yet… No List?…Even if you’re new to Internet marketing, you no doubt have heard the same saying a thousand times. The money is in list building.

List building is one of the most effective ways to generate online business success. Email list building secrets. The fact that so many successful marketers embrace list building isn’t an accident.

Go From Zero Subscribers & Zero Cash to Over 25,000 Without Spending a Single Dime On Traffic. Learn how to build a list in order to reach your potential.

In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase.  You’ve heard the ” People must see the message 7 times before they decide.” Repeated exposure is necessary to inspire action.

To have the chance to share your messages repeatedly you must share it  with those who are on your list.

People are also more likely to buy from those that they feel a trust connection.  Jeffery Gitomer stated : “that people buy from people they trust.”  So use emails to your list and forge a personal connection. This increases your credibility, your brand, and  produces more sales.

How to do it
Internet marketing is a proven winning home based business for women or men, by implementing a simple squeeze page. A squeeze page has one purpose and only one purpose. It is to persuade the reader to become part of your list. Nothing else. Everything else is irrelevant.

The bribe could be a free gift, one that effectively persuades the visitor to join your list.

Building a squeeze page the right way is important. There are certain squeeze page strategies that produce the best results. Your squeeze page should involve closely following three important guidelines.

  1. Squeeze Page Basics
    First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.
  2. Additionally, your squeeze page should have a concise & strong message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. You should choose every word with that goal in mind.
  3. Third, you will want to approach the sign up process as if it were as important as the big sale! Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary
If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll have the chance to build good relationships with your potential customers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will dramatically improve your business by using these email list building secrets.   For more info  List Building BluePrint 

The money really is in Your list!

Posted on 18th August, 2010 | No Comment

Honestly, everyone making money online today has an email list.

This is the most important factor in your long-term success. Because you can market to your list whenever you want. It’s a resource you can tap at any time and generate income.

OK, but how?

There are 3 factors in list building you need to consider:

  • The Squeeze Page
  • Your Bribe
  • Your Confirmation Page

Your Opt-in Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. That’s why it needs to look like a professionally designed page. And have an easy to understand opt-in form. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.

One way to really spice up your squeeze page is to add a video to it. This will grab your visitors attention and keep it. And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.

Now, don’t worry if you have no idea how to make videos. It’s very easy to hire people for a couple hundred bucks to make one for you. Or you can get email list tools that have everything pre-built for you.

The Incentive – The second component is the reason they are opting into your list. People won’t give you their email for nothing. Email privacy is very important to most people. This means your bribe needs to be very attractive.

The key to a good bribe is that is has value. Then it becomes something people want to get from you. And can benefit from. A few ideas:

  • A report
  • A piece of software
  • Training videos
  • A multi-part email series

Basically, you just need some content. It’s got to be something helpful for your new subscribers. And nothing sells like “free”. If you make it good enough, they will give you their email in exchange.

Now, if you don’t know how to create the bribe don’t worry. Here again, you can hire freelancers to create this for you. Just give them a topic and they will write the content. One easy and effective bribe is a 5-part email training series. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.

There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. And second, it needs to make you money. The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And make money right away from your list.

The Opt-in Success Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. A great thing to do here is provide some immediate value. This helps them feel they’ve made the right decision giving you their email. It also sets the foundation for your relationship with them. So when they get your email, they’re happy to hear from you.

This is another case where you can get a complete marketing package. Or you can do it yourself. You can either write the content pages on your own. Or hire ghost writers to write them for you.

Final thoughts

It doesn’t matter if you do all of this yourself. Or pay a freelancer to write produce it all for you. Or go with a complete package. The important thing is that you build your own list starting now. Because as soon as you’ve got your own list . . . You’re able to make money at the push of a button.

Posted on 13th August, 2010 | No Comment

Winning Affiliate Marketing Strategies

One of the easiest and fastest way to make money online is through affiliate marketing. What “affiliate marketing” means is that you just send traffic to someone else’s website, they handle the sales, support and billing, and you get a percentage of the sale price as your commission, which for digital products can be 50% of more.

These are a some of the benefits

  1. You’re able to start instantly without having to develop a product, write the sales page, design the website, create marketing materials, or get a merchant account and CRM.
  2. It runs on auto-pilotfor you because they handle the billing, support, maintenance, etc.
  3. Your efforts are risk-free, because the product owner has already done all the research , development and testing. So you know that your traffic will result in sales.

Looking at these benefits, it’s clear that affiliate marketing is the way to go!

OK, but it’s not all rosy…

After all your hard work of generating traffic to the sales page, you will never see any of those visitors again. Unfortunately, the majority of those visitors (at least 90%) will not buy on their first visit. The 10% or less that make a purchase now belong to the product owner. She can sell them additional products, but you can never sell to them again.

What’s the solution?

What you need to do is capture the contact info of your visitors before sending them to the product website. This way you can follow up with them and keep sending them back to the sales page to increase your chances of making the sale. And if you want to do it like a pro, you’ll give them some great content before sending them to the sales page.

Here’s what these affiliate marketing strategies will do for you:

  1. Owning a list of potential buyers gives you the ability to market additional products at the push of a button.
  2. By providing great content without a sales pitch, you put them in a buying mood. So when you do send them to the product website, they’re much more likely to buy.

In order to set a system like this up, you will need the following affiliate marketing tools:

  1. A squeeze page, and even better a Video squeeze page.
  2. At least a few pages of great content
  3. At least a 5-Part Email Followup Series

Instead of sending visitors directly to the product sales page, you’ll send them to your lead capture page first. This page is where you collect your visitors’ contact info and add them to your autoresponder, which in turn starts sending them the multi-part email series. Once your visitors have been subscribed to your email series, they are sent to your content pages.

These high-quality content pages provide value and build good will. This way your visitor is more likely to buy when they get to the product owner’s website. While they’re reading the content you’ve provided, your email system is already following up with them to send them back to the product website again and again.

There’s no doubt that it’s worth the effort to put a system like this in place, because doing so will increase your profits by 500% or more. And once it’s set up, it runs automatically – you just send visitors to the squeeze page, instead of the product website.

Setting it all up yourself requires some skill, and if you’re not up to it, you can use a service like Affiliate Silver Bullet. Services like this design the enter system (the video, the video squeeze page, the email series, the content pages, etc). The benefit is that it’s much less expensive then you could do it yourself, and it’s instantly set up. The downside is that other people will be using the same affiliate tools as you. But the internet is pretty big, so this isn’t much of a concern.

Alternatively, you can use a service like Elance to “outsource” each of these compnents. Whichever way you decided to go, it’s critical to get an affiliate marketing system like this in place, if you’re at all serious about your business.

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