Posted on 17th August, 2010 | 2 Comments
The importance of preselling
The most important thing you can do to increase your affiliate commissions is to presell properly.
Before we begin, we need to first define what preselling is. Preselling is both an art and a science. The goal is to get your reader prepped to make a purchase. Then you send them to the site that sells what you’ve prepared them for. If you do it well, it’s completely invisible.
In a nutshell, you provide value. Then send them to the sales page. In a second we’ll talk about how to do actually it. First, it’s important to understand why we do it. Just a few of the reasons you want to presell.
- It helps your reader trust you – And gaining the trust of your readers helps them want to click your links. Which obviously means you’ll make more sales.
- It takes your reader out of defense mode – When you’re not hyping or pitching a product, your reader lets their guard down. And in turn they read to understand what you’re saying. And your intention is conveyed more easily.
- It puts them in a buying mood – Your readers are now receiving your message. Being open means, they are open to everything you give them. Like the info on product sales page you’ve linked to. Sending them to the sales page in this state makes them more receptive to the actual pitch.
- Your commissions go up – They arrive at the product website prepped to buy. Open to the sales message and feeling safe. This dramatically boosts your sales rate!
- It boosts customer loyalty – People like to make their own buying decisions. Instead of being manipulated into buying. So they are happier with their purchase.
- Your profits go up – Happy customers ask for refunds much less often. And that translates to more commission staying in your affiliate business.
Clearly preselling makes sense. You increase your profits. And produce happier customers. That’s a clear win-win.
OK, so how do you do it?
You’ve learned the importance of preselling. So, hopefully you’ve decided to start preselling. So, it’s time to break down how it works. Like we talked about before, it’s an art. And it’s a science.
Mastering the art
First, you have to gain the trust of your reader, so they let their guard down. And the only method of doing this is to give exceptional value to your readers. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. The idea is that they want more and the sales page you send them to gives them more. Plus they’re not guarded, so they’re more open and likely to purchase the product.
Part 2 – the Science
You also have to include some very specific things.
The first is how you present the information. You need to know where you’re going before you begin. Your end goal is to make a sale of the product you’re preselling. You use the information to do this in one of two ways. First, you can provide useful but incomplete information. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. In either case, the product you’re referring them to solves the problem for them.
Next, you have to use “convert linking” methods. Instead, you use a direct link to the product website. When you do this, you’re click-throughs go way up. But how will you earn affiliate commissions if you don’t use your affiliate link? Well, that’s part of the science of this whole process. You “pre-cookie” your reader before sending them to the sales page.
You also want to link to the sales page from inside your article’s content. It’s habitual to click on words and phrases that are hyperlinked. And if the words you hyperlink relate, your reader will naturally click them for more information.
Putting all of this together creates a powerful affiliate marketing formula for success.
Unfortunately…
This process is not easy – at all! Think about everything that goes into crafting an effective preselling article: Great content. First of all, you actually have to write great articles and give value to your readers. To do that you have to have enough information to be valuable and be able to present it in a useful way. Writing to presell. First, you have to give good information. But, you also need to know how to present the information in a way that give value to the reader. While at the same time making them want more. The other approach is to reveal a self-evident problem through the information.
Choosing your products. Next, you’ve got to pick the right product to presell. Even if you get the article written. Your efforts are completely wasted if you don’t pick a winning product.
The technical know-how And finally, you need the technical know-how to embed your image tag and make sure you get credit for the sale. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (But if you do it wrong, you won’t get paid for the traffic you send.)
Wrapping it up:
Now you know what it takes to be a Presell Pro. And doing this increases your affiliate commissions by over 500%! So, start now and develop preselling content for all your affiliate promotions. Don’t wait another minute. Make the extra effort required to propel your affiliate business to the next level.
Whats on the Inside of PreSell Pro?
Training - How To Increase Your Traffic – Free
Several things you can do like pinging your articles.
Another service that I have just joined from Presel Pro called SocialAdr
gives links to other peope in the network and they bookmark in their profiles. It tells the search engines what other people are interested in what your doing not just yourself.
You can sign up for free and upgrade. I’m glad I did!
http://bit.ly/a0DBhkSocAdr
