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Posted on 12th April, 2010 | 1 Comment

Foursquare encourages people to explore their neighborhoods
and then rewards them for doing so.

Now this is a first, the Internet is focusing on local business in a major way. Instead of competing “globally” local business owners now have access to geotagging, using local search location-based services. Think of Global’s Map services. All of which makes the Internet more useful to small business than ever before. And Foursquare is leading the trend.

For a business owner, location-based services are going to be easier to use via a smartphone, but you can get started without one. For example, Foursquare is offering business owners a free signup process and giving them advice for setting up a rewards program for their customers.

Business owners already using Foursquare can go straight to the venue signup page to get started. All Foursquare is asking right now is that business owners limit themselves to places where people tend to gather; i.e., coffee shops, restaurants, cafés and bars. Other storefronts such as (hardware stores, salons, etc.) will be able to join and participate as they develop their capacity to handle more traffic.

Foursquare back in March had just hit the web scene and was taking the social media community by storm. So there will be much more growth in the future. Geotagging is a vehicle that Foursquare has tapped to achieve success. Ingredients that will matter are engagement, compulsion and loyalty, among others, which gently guides users into the sales funnel. If you can replicate the same sentiment that Foursquare users feel when they interact with the service, there’s absolutely no reason why you can’t have that same success.

For the rest of this article please visit my FanPage on Facebook

Posted on 9th April, 2010 | No Comment

Plan of Action for Your Fan Page

Are you Fan Page Frustrated?
Do you have a lack of fans to your facebook fan page?

Once you put a plan of action into place or an editorial guide the
rest will just fall into place. Resulting in a growing fan base that
goes not feel like work, but really will be an enjoyable experience

Step #1
Define the Purpose
The Simple ABCs to consider:

A. Why would you want a Fan page anyway?
Your answer here should be what you want to achieve by creating
this new platform. What can a fan page do for your business that
you are not already doing now?

B. Your Fan Page Should Differ From Your Websites or Blogs.
Consider factors that keep clients coming back for more info. If
your page is more interactive than your sites you will have a much
greater success rate. This would be the key to success of your fan
page.

C. Are You Unique?
What do you bring to the table that is completely unique? Some
thing that is completely different than what your compeititors are
offering. In my case it might be your marketing experience that
will help someone accomplish their goal, rather than simply sell a
product.

The Editorial Guide
Include in your guide:

#1. Strategy of Posting: Consistency

In the moring:
Post a recent article on your subject.

In the afternoon:
Post a link to a good third-party article that I know my fans
will find value in.

A few times a week, in late afternoon (I am EST) post a few
questions on social media type topics as well as some others.
Ask some fun questions as well.

#2 Strategy on Content: What to Post

Define this right away. You likely will have your own tested sites
that you use to find the latest and greatest marketing info. I have
many that I regularly use for great content. Obvious example is
this articleof mine that you are reading is based on a Social Media Examiner article.

#3 Formatting Your Posts.

Some fan pages have conversational posts that are a relaxed and
informative style, while others are more like newspaper headlines
to grab their readers attention. Your style is completely unique.

Social Media Examiner has their posts ending with the names of
their readers. Friendly and personal.

#4 How to Approach Fan Comments.

Your fans will come back more often is they feel that there is an
exchange of info. That way they know you are listing to them.
Everyone wants to be validated.

#5 You will also get Negative or Promotional Posts.

If you address these types of posts at the outset you will be less
likely to get posts that are not acceptable on your page. You dont
want a cluttered up promo page do you?

The goal is to get your fan page on face book working at continuing
the flow of constant interaction and lively conversations with your
fans. Your Fan Page community will be a success with a little planning
of your time and your committment.

Based on Amy Porterfield’s article.

Visit my Fan Page and ad your comments…

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